Social media can be a tough challenge. Approached incorrectly, it’s a time-consuming and noisy space where it’s hard for organisations to break through, but with the right strategy, it can create thriving online communities which can spearhead your campaigns and communications activity, boosting your impact.

I have helped a number of organisations make headway in this space. A strategic approach which mixes quality output with timed delivery saw the International Marine Contractors Association (IMCA) organically boost its LinkedIn following by more than 15,000 in under 15 months. During the pandemic, I repurposed the Association of Consultancy and Engineering’s (ACE) social media approach to achieve a 30% increase in twitter interactions and followers.