Crafting approaches which are proven to work, I have previously re-imagined email strategies at two organisations – in one instance moving a regular email newsletter from an extremely poor 3% open-rate to beyond the B2B industry average, and in another seeing a 10 percentage point increase in open rates to 30%.

Through a holistic and strategic approach, a push in design quality, and a focus on core email marketing building blocks, I have consistently demonstrated an ability to increase click-throughs to website content and ensure sold-out events.

Ongoing analysis and in-depth exploration of every email sent ensures a continual improvement in open rates. The “less is more” approach which I champion ensures a focus on quality and impact, rather than quantity.